The story of DD’s efforts to interview a PR professional for school is continuing, it seems. In a good way this time.
She, of course, had explained the whole situation to her program coordinator, complete with righteous indignation and accompanying dramatic body language. Her coordinator, of course, was very sympathetic and reassured DD that she would try to work something out, perhaps with a willing graduate of the program, in time for DD to complete the project. But before she started to make those phone calls, she fired off an email to an acquaintance of hers, who just happens to be on the board of some PR association in the province. She wanted to let him know that some of the members of this association had treated some of her students very unprofessionally and they needed to understand that a student’s time is just as valuable as theirs, that students have deadlines just like they do, and that students are deserving of just as much respect as they are.
This gentleman (and you will see why I call him that in a minute) replied very quickly. Basically, he was astonished that some of his association members would behave so disrespectfully. Their behaviour was unacceptable, according to him, and he would certainly bring it up in a general way with all the members in the future. And as for this poor student, he’d like to help her out. Would she like to interview him?
The coordinator quickly passed on this information to DD, who could not quite believe it. This man is one of the top PR people around, and is in charge of the PR of a number of very large, very well-known companies in the Vancouver area. He is a board member of a huge association. He is kind of a big deal. And he was offering to give her an hour of his valuable time, if she was interested.
If she was interested??? Hell yes, she was interested!
After a few emails and phone calls, the appointment was set up for Saturday afternoon. Yes, this lovely man is going to take time out of his weekend to help out a student who is thinking of entering his profession. And he has laughingly promised her that there is no way that he will blow her off, because he was once stood up on a date when he was teenager and he still remembers how awful that felt, so he has made it a point to never, ever do that to anyone else.
Now THAT’S good PR.