If you have been reading my blog regularly (all one of you – hi DD!), you will probably recall that I am the proud owner of a 2009 BMW 135i, my dream-come-true car. I planned and saved for this car for a long time, so when I took delivery of it last June, I was just over the moon.
Further, you may recall that just two months later, I was involved in a collision in which I totalled said car. Yes, I did. I cried SO hard. For a car. I know, just a car, but it was so upsetting! Fortunately, I was absolutely fine, only a slightly sore nose where the airbag had bonked me – but that didn’t matter. I had just totalled a brand new car that I had owned for only two months! How could I!
I had no problems dealing with the insurance company, and since I had a full vehicle replacement cost policy, they paid me the full price of the car. But the car had been a custom order, and my dealer couldn’t find me the exact same one anywhere in Canada (I wanted a colour called Monaco Blue, the all-season tires, and a standard transmission.) So I had to custom order the car again. And I had to wait again. And I had to rent The Mighty Hyundai for a while – a very long while, it seemed.
But my new Beemer did arrive in October, just as good as the old one, and I was just as happy – and twice as careful, believe me! And at some point later, driving around, I allowed myself to really think about what had happened, and about what MIGHT have happened if I had not been in that particular car. What if I had been in that accident in my previous vehicle, a 1995 VW Golf GTI?
It was clear to me that I’d be either dead or badly hurt. The Golf had no airbags and it was a smaller, lighter car. I wouldn’t have had much of a chance to escape entirely uninjured in it.
So I decided to write a letter to BMW. I wanted to thank them for building such a strong and safe car. I recounted the whole story, and concluded my letter by praising my salesperson at my dealership, who was so understanding and helpful throughout all my lengthy dealings with him. I told them that I planned to drive my BMW happily – and safely – for many years to come.
I mailed it off, expecting perhaps a return form letter along the lines of “Thank you for your interest in BMWs”.
Ten days later, UPS delivered a package to my house. In it was a box and a personalized letter from the Customer Interaction Specialist for BMW Canada. He thanked me profusely for sharing my experiences with them, and expressed his relief that I was able to walk away from such a serious accident. He wrote that because of the time and effort I took to write them such a positive story, he was sending me a small token of their appreciation.
I opened the box. It was a folding, black BMW umbrella, with the BMW crest (it’s actually referred to as a “roundel”) on the handle. It’s big and sturdy. It also retails for 80$ (I know! For an umbrella?!). 
But I got it for the price of a stamp. (Oh, and I guess I had to buy the car in the first place, didn’t I. Twice. But let’s not nit-pick.) Regardless, I was thrilled! I got a personalized letter from BMW! I got a present from them! They know who I am! They like me!
This is what a luxury car is all about. It’s all the little extras.






Thank you,
Thank you, Fhina, at